"Become irreplaceable." - Momofuku Ando

Cup Noodles’ “Hungry to Win” spirit extends to sports of all sorts.

Multiple Grand Slam Champion, Naomi Osaka. NBA Rising Star, Rui Hachimura ... Over the last few years, Cup Noodles has found amazing success by sponsoring athletes in a range to top-level sports. But most recently, Nissin’s been racking up victories in more unusual and uncompromising arenas.

Take IndyCar driver Takuma Sato. In only Nissin’s second year of sponsorship, Takuma won the 2020 Indianapolis 500 in August. Now winner of two of the last four Indy 500s, he’s just the twentieth driver in history to win the legendary race more than once. Driving the #30 car for Rahal Letterman Lanigan Racing with a Cup Noodles logo on his left sleeve and on his car’s driver’s side, Takuma’s “no attack, no chance” racing style is guaranteed to propel him to many more checkered flags.

Then, there’s The Kabuki Warrior, The Empress of Tomorrow and the newly crowned RAW Women’s Champion, the unparalleled, the unpredictable, the merciless Asuka. Before she raised the belt at WWE’s Summer Slam 2020, Asuka became a professional wrestling legend in the NXT league by accumulating a record-breaking 914-day undefeated streak. Even though she likes to claim that “No one is ready for Asuka!”, we beg to differ. Because here at Nissin, we can’t get enough of her.

Keep an eye out for Nissin’s remarkable roster of champions on the course, on the court and in the ring as they continue to prove they’re “Hungry to Win!”

"Be childlike and always ask 'Why?'" - Momofuku Ando