"Be meticulous, yet bold." - Momofuku Ando

Cup Noodles® has revved up its INDYCAR sponsorship for the 2022 season to include American racing legacy Graham Rahal, along with two-time Indy 500 winner Takuma Sato.

“After a very successful 50th anniversary last year, the Nissin team is excited to expand our partnership with INDYCAR,” said Michael Price, President and CEO, Nissin Foods USA. “Graham and Takuma represent the very best in racing and align perfectly with the spirit on which Cup Noodles was founded: Be original, be innovative and be bold.”

“What started out as support for our foundation’s fundraising efforts has developed into a partnership that I am genuinely excited to see expand in both our racing and charitable spaces,” said Graham Rahal.

“It’s great to have an iconic brand like Cup Noodles back supporting my INDYCAR efforts this season,” said Takuma Sato. “I’ve enjoyed Cup Noodles for many years at home and the racetrack, and I’m honored to continue as a brand ambassador.”

Keep an eye out for the Cup Noodles logo on Takuma Sato’s race suit and Graham Rahal’s helmet as they kick 2022 into high gear!

"Human beings are noodle beings." - Momofuku Ando