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New Nissin Cup Noodles® Vending Machines Use Instagram As Currency

"Human beings are noodle beings." - Momofuku Ando

Known as the traveling FOODBEAST #DreamMachines connected to Instagram's API, this collaboration between FOODBEAST & Nissin Cup Noodles allows consumers to activate a free, prize-dispensing machine by posting a photo to Instagram!

LOS ANGELES and LAS VEGAS, March 4, 2019 /PRNewswire/ -- FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA®. The machines will find their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South (near Volcom) starting March 6.

Called the FOODBEAST #DreamMachines, these vending machines accept Instagram posts as currency and distribute free prizes in real time, after fans post with a specific hashtag on their public feed. Users will win free prizes that automatically vend within moments of posting, including Cup Noodles, video games, gift vouchers, Cup Noodles merchandise, and more.

How the Dream Machine works:

  1. Press the big button to get a unique hashtag.
  2. Post a photo with the machine on your Instagram using the special hashtag, and tag @foodbeast and @originalcupnoodles.
  3. Follow the instructions on the screen to win your free prize!

"What started as a joke in a campaign ideation session turned into a project combining web development, machine fabrication, wiring, networking," said Rudy Chaney, CTO and Co-Founder of FOODBEAST. "We're hoping this machine allows for the democratization of the Instagram influencer experience." 

Here's an inside look at the build:

For Nissin Cup Noodles, this vending machine is a way to engage with their target audience in a contemporary, digital-driven fashion.

"We've had a great partnership between Cup Noodles and FOODBEAST and are excited to launch the Dream Machines for our fans," said Jaclyn Park, Vice President of Marketing at Nissin Foods USA. "We know how active our fans are on social media, and the Dream Machines are a surprising new way we can connect with our fans and thank them with fun prizes for including Cup Noodles in their social conversations."

Follow @foodbeastdreammachine on Instagram to see where the FOODBEAST #DreamMachines go next! You can view additional photos and video clips here.


"It is never too late to do anything in life." - Momofuku Ando