Top Ramen® Hatches Partnership with Iconic Sanrio® Lazy Egg Character, Gudetama™, through Limited-Edition Packaging and Merchandise Line
Fans nationwide are "egg-cited" for the first-ever collaboration between Top Ramen and Gudetama, offering the best of both worlds
Over the course of history, there have been many great duos: Tom and Jerry, Batman and Robin, Peanut Butter and Jelly. Today, Nissin Foods, the creator of instant ramen announces the most iconic noodle pairing yet: Top Ramen and Gudetama. Tapping into fans' long-standing desire to combine ramen and eggs together into an irresistible meal, Nissin is now collaborating with Sanrio to bring together Top Ramen with Gudetama, everyone's favorite lazy egg.
Through the partnership between Nissin and Sanrio, the global lifestyle company known for its many beloved characters including Hello Kitty® and Gudetama, fans can get their hands on unique packaging that showcase their collective love for the brands. Since January, fans have been slurping up the limited-edition Gudetama-themed packaging of select Top Ramen flavors, including Chicken and vegetarian Soy Sauce.
Nissin is elevating the experience even further by releasing Gudetama-inspired merchandise on its e-commerce store, Nissin Fan Store later this Spring. Launched in 2018, Nissin Fan Store has continued to offer consumers the opportunity to show off their love for ramen, with hats, T-shirts, costumes, stickers and more. Through this new collaboration, Nissin fans can embrace their favorite ramen paired with Gudetama, the adorable lazy egg who has catapulted into a cultural phenomenon. With several new and exciting merch items arriving in the coming months, fans will need to act fast before they get all slurped up!
"We're always looking for new and exciting ways for fans to experience their beloved Top Ramen brand," said Gary Lai, Director of Marketing for Nissin Foods. "By bringing together two iconic brands that our fans love, Gudetama and Top Ramen, we are combining pop culture with noodle goodness!"
To celebrate the partnership, Top Ramen has released five short videos featuring Gudetama across Top Ramen's YouTube, Facebook, and Instagram channels. The brand will continue to release new videos each week, giving fans access to never-before-seen content. This marks a landmark moment in the brand history through a unique opportunity to create original content for the Gudetama series, with Top Ramen being among the first brands to do cross-branding animation with Sanrio.
"Through our collaboration with Top Ramen, we are adding to the rich history of Gudetama – one of our most popular characters – by giving fans a new way to engage and interact with the lazy egg," said Susan Tran, Director of Brand Marketing at Sanrio. "We know that Gudetama's fans have a strong interest in Japanese food, particularly ramen, which created a seamless cross-over with the Top Ramen brand."
The Top Ramen products with limited-edition Gudetama packaging are available now through April and can be found at food retailers across the country. Visit www.nissinfoods.com/where-to-buy to find the closest location where Top Ramen is available.
Earlier this year, Top Ramen also made brand history when it launched its first product to be available in a microwavable bowl. Top Ramen Bowl comes in three classic flavors—Chicken, Shrimp and its vegetarian Soy Sauce offering –which include a sauce packet for extra flavor. Needing only water and a microwave, fans can slurp on their favorite instant ramen anywhere, anytime.
"The Top Ramen brand has seen tremendous growth over the past few years with the launch of Top Ramen Bowl and we are excited to continue this momentum with this new collaboration with Gudetama," Lai added. "We look forward to seeing how Top Ramen fans react to seeing these two dynamic properties together for the first time!"